Content is the king - we often hear and read this phrase when discussing content's role in SEO. But we mostly ignore the idea of what makes content so great that it becomes king for doing SEO. The answer is as clear as that it delivers information to the target audience and helps them find the right goods and services for their daily use. 

Content is uploaded in various forms, such as video, audio, and writing over platforms like Google, youtube, and other social media platforms. More than 70k hours of videos are uploaded over youtube, and 300 million blogs are published daily; that is a huge number of data. Most of it goes wasted, and nobody gives it a blink. People read content that is truly valuable and delivers authentic information about the subject mentioned in the question. 

So what makes content great and engages people to read has some specific qualities. This blog will shed light upon some of the key features of why content is king and what makes it great. 

Original 

One of the most essential qualities of great content is the concept of originality. It is new and matchless in its thought process and storyline. It stands out from the crowd due to its original storytelling technique and offering new ideas about the subject in a completely new way. It offers new insights, innovative perspectives, and quality information about the subject. 

Actionable 

Great content make people take action about what they are reading. It will lead people to start a new journey, add skills to their lives and provoke them to get what they want from reading the content. It is engaging and mentally provoking that generates a natural call to action. 

Answer a Question

Content starts with providing ample information about a question and query. Then, it addresses a certain question and delivers all the necessary information and facts to the readers. If there is no answer or information about a particular issue, the content is useless and leads its reader nowhere.  

Properly Sourced

Good content is properly sourced and delivers authentic information to its reader about undergoing topic. It is well-referenced and traces back all the resources of the knowledge to its source of origin. Properly sourced content helps the reader get reliable information about a topic. 

Unique 

Great content is unique and stands out, captivating the audience. It is free of plagiarism and delivers all the information uniquely and innovatively. The content is supported by an innovative storyline that engages the reader and provokes him to action in real life. 

Concise 

When we talk about concise, it means to the point with the most appropriate storyline. The sentences are short and full of information without beating about any bushes. Long sentences are also acceptable, but they must carry an appropriate form of information in them. There is no place for rambling! 

Grammatically Correct 

Grammar is the foundation of all languages, and if you are not up-to-the grammatical parameters, all your content becomes null and void. The content should have error-free and well-crafted sentences with correct spelling and punctuation. All the sentences must have active subjects, strong attention to detail, and proper subject matter sequentially. 

Correct Format 

Format plays a key role in expressing ideas in a sensible and sequential manner. Great content express its ideas in a systematic manner placing bits and pieces together from starting to the finish in a way that creates meaning in a harmonious way. To do this, we use bullet points, numbering, lists, proper headings, and introductions that create a memorable effect on readers' minds. 

Great Content Is Findable

Your content becomes only useful if it is findable on search engines. It should be findable from inside your website and outside of your website. People who are already on your site must find your latest content on the website easily. Your content should be findable outside the website using a search engine. The best way to find content outside the website is by aligning the content with the keyword. 

Great Content Is Usable

The aim of the content is to give readers the appropriate facts and figures. The information it provides must be consumable and easy to understand. Readability plays a great role in bringing usability to a piece of content. When these features enter your content, it becomes usable for people. Usable content is worth everything and helps people guide and to take certain actions. 

Engaging and Entertaining

Great content captures and maintains the audience's attention. Great content is compelling, interesting, and engaging. It may employ storytelling techniques, visual elements, interactive features, or a conversational tone to captivate the audience and keep them immersed in the content as long as they are reading it. 

Shareability

Great content often has a viral or shareable quality. It is something that the public wants to share with others because they find it valuable, entertaining, or thought-provoking. It may evoke emotions, inspire discussions, or provide unique insights that people want to pass along to their network. 

Adaptability 

Great content is adaptable to different platforms and formats. It can be repurposed or reformatted to suit various mediums, such as blog posts, videos, podcasts, social media posts, or presentations. It takes into account the specific requirements and preferences of each platform while maintaining its core essence.

Conclusions: 

We have curated the most important features in this blog that make content great. If you need help with poor-quality content compositions, include above mentioned ideas in your writing and make your content great. Use your innovative skills to write about different topics instead of emulating other people's writing. Personal experiences and practical knowledge about the subject matter give you an edge in writing high-quality content.